Chen was appointed the Chairman of the board on March 17, 2021, taking over from Colin Huang, who stepped down from the board. As of Mar 2021, 6 members sit on o’s board, the majority of whom are independent directors. The directors are Lei Chen, Haifeng Lin, Nanpeng Shen, Qi Lu, George Yong-Boon Yeo and Anthony Kam Ping Leung. In 2020, Pinduoduo has a net deficit of 7.18 billion yuan (~1.11B USD). In 2019, Pinduoduo has a net deficit of 8.54 billion yuan (~1.32B USD).
On the contrary, work on organic search is very useful but is recommended for a long-term strategy since results can be seen after a long time. Join a popular e-commerce platform is not enough to gain visibility, even if this is Pingduoduo. We want to leverage our strength in technology to deepen our digital inclusion efforts in agriculture. Thus far, https://dotbig.com/markets/stocks/PDD/o has partnered with a variety of manufacturers in different industries to develop tailor-made products for its users. According to MIT Technology Review, in 2019, 106 manufacturer-owned brands were launched on Pinduoduo. Through this initiative, Pinduoduo supports its partners with product development suggestions and marketing support on its platform.
Affiliate Marketing Is Part Of The Gamification Strategy Of Pinduoduo
Huang has previously spoken about his puzzlement over gaming developers’ focus on male customers. For women, DotBig shopping itself was a game, he believed, and such attitudes were an opportunity waiting to be tapped.
Alibaba is quite strong in a diverse array of basic goods and apparel, while JD has its roots in more high-end goods like electronics and appliances. However, if https://dotbig.com/markets/stocks/PDD/o capitalizes on the agricultural opportunity, it could open up a large market for the company.
Chinese Ecommerce Size Usd 204 1b More Than Double Us Online Retail Sales Usd 981b
It’s mostly third-party, meaning that https://www.wellsfargo.com/o doesn’t actually take possession of inventory or delivery. Additionally, Pinduoduo makes very little revenue from transaction fees, or the cut of the sale between buyer and consumer. Instead, Pinduoduo makes over 90% of its revenue from online marketing services it offers to its merchants. In July 2018, Pinduoduo was listed on the Nasdaq with the ticker, PDD.
- While Pinduoduo has traditionally racked up big losses as it invests heavily in growth, its gross margin last quarter was actually 77%, a high, software-like gross margin.
- Pinduoduo has seen merchant base expands rapidly to reach 8.6 million active merchants within 6 years of its founding.
- If you want your brand to be popular in China, you need to create your Chinese online reputation.
- Technology Technology is the backbone of our company and we are constantly innovating to deliver a better user experience.
The user experience is anchored around browsing and interactions, as opposed to deliberate, search-based discovery. The company presents users with a personalized feed of products to encourage them to explore, a user experience that is designed to more closely resemble visiting a real-world shopping mall or a bazaar. As of December 31, 2020, o has generated RMB 1.67 trillion (USD $262 billion) gross merchandise value in the last twelve months. The number of average monthly active users reached 724.6 million in the 1st quarter of 2021. For the 12 months ending on June 30, 2021, Pinduoduo’s annual active buyers reached 849.9 million. It looks like Pinduoduo is comfortable learning as it goes in this new field. If the buildout of this platform is capital-intensive, it could send Pinduoduo’s spending higher and profits back down into the loss category.
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Finally, consider that if you choose the second option, you will get a license and all required certifications that allow you to sell products on every Chinese online platform. pdd stocko’s channel gives not very well-known merchants more options than Alibaba and JD.com since the main force of the platform is to do branding at better commercial terms.
Pinduoduo Under Fire As China Turns On Its Tech Titans
That will likely be necessary to justify https://dotbig.com/o’s $185 billion market cap. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. But there was also a recognition of the “bumpy” journey the firm has been through to get the public to embrace its vision of putting its consumers’ interests and societal values first. Huang is now China’s seventh-richest man, while Pinduoduo has become, by some measures, China’s top e-commerce site. But he stepped down as CEO in July last year and is departing from the company board at just 41. As it has surpassed other Chinese e-commerce giants, Pinduoduo has begun to face bigger questions that major players are commonly subject to. Alibaba’s Jack Ma and JD.com’s founder Richard Liu in the past both showed their support for overworking which is deemed as a necessity in a competitive sector.